Google Goes Black- Raising Awareness of Energy Conservation

Google users in the United States will notice today that we "turned the lights out" on the Google.com homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour. As to why we don't do this permanently - it saves no energy; modern displays use the same amount of power regardless of what they display. However, you can do something to reduce the energy consumption of your home PC by joining the Climate Savers Computing Initiative.

On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.

Given our company's commitment to environmental awareness and energy efficiency, we strongly support the Earth Hour campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful global event.

Why did Google choose this specific organization?
We believe in doing our part to help combat climate change, and found the Earth Hour initiative to be a timely, important event. Further, we think the "lights out" idea's individual-centered nature is something that millions of people worldwide can participate in. In short, we really like it. So we did something about it.

How can I get Google to do something similar for my organization or project?
We welcome your ideas on how we can become more socially and environmentally responsible. Although we can't guarantee either a placement on the Google homepage or even a response to every query, we do read every email we receive and welcome your ideas of organizations that you believe we should feature. If you'd like to submit a proposal, please send it to us at proposals@google.com.