Google Goes to War With Apple Over Mobile Apps

Mon Jan 31 2011, 10:50 THE INFLUENCE of Larry Page stepping in as CEO of Google is already being felt with an influx of software developers ready to create Google apps for smartphones, tablets and other mobile devices.

As well as a set of new hires, people already working at Google have changed jobs to work on the apps development effort, the Wall Street Journal reports. The reason for this is obvious. As the Apple App Store shows, there is a shedload of money to be made from paid downloads and related advertising.

It could also help Google's Android operating system for mobile devices become more attractive in its ongoing competition with Apple's IOS. Although Android devices outnumber Apple's, in terms of apps Google is still quite a long way behind.