Google launches 411 service in Canada

by Rob Peters | June 20, 2008 at 02:19 pm
1399 views | 19 Recommendations | 7 comments

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Zoomadz_com Internet Advertising in Irvine 1-800-GOOG-411
Starting today, Canadians can dial GOOG-411 and be instantly delighted by the wonderment of Google. Maps, phone numbers, directions and more are now accessible via Google's voice recognition software--thus no pesky human being to deal with.

Today Google Inc. launched a Canadian version of its voice-recognition local search phone service GOOG-411. Canada becomes the first country outside the U.S. to gain access to the service.

Google has built an empire by helping people find their way through the tangled brush of the Internet -- and supplying tiny ads along the edges of those searches -- but has since branched out to provide tools that help users find directions (Google Maps), view the world in the form of maps or satellite images (Google Earth) and even track the movement of the stars in the sky (Google Sky).

With GOOG-411, users dial a hotline -- 1-800-GOOG-411 -- and respond to the questions posed by the voice-recognizing computer on the other end.

Much like a movie theatre search service, it asks for the user's city and province, then what they are searching for. A request for "pizza" made from the Globe and Mail newsroom in downtown Toronto yielded eight responses, and the service listed the choices and offered addresses for each.

A user can then choose whether to hear the phone number, be connected directly to the business or receive a text message with the details of the restaurant. There is also an option to have a Google Map link sent to the screen of their phone.

"We incorporated some Canadianisms such as "eh," "Traw-na," "Cal-gry," and, of course, "aboot."

The service is currently only available in English, but Google said it is working on a French version of the site.

Interestingly, many speculate the new directory service will propel huge advances for voice recognition technology:

But it also seems to me that there's a hidden story here about the speech recognition itself. I was talking recently to Eckart Walther of Yahoo!, who used to be at Tellme, and he pointed out that speech recognition took a huge leap in capability when automated speech recognition started being used for directory assistance. All of a sudden, there were millions of voices, millions of accents to train speech recognition systems on, and much less need for the individual user to train the system.

This is reminiscent of a comment that Peter Norvig, Director of Research at Google, made to me last year about automated translation, and why it's getting better. "We don't have better algorithms. We just have more data."

In short, I'm speculating that the 1-800-GOOG-411 service is designed to harvest voice data to build Google's own speech database, rather than licensing from Nuance or another player.

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lcherry
lcherry
flagged this story as Good Stuff

at 14:25 on June 20th, 2008

Great story.  Glad this service is in Canada.  The voice recognition software they use is pretty amazing.

julianw
julianw
flagged this story as Good Stuff

at 14:30 on June 20th, 2008

Excellent. I've had enough of humans.

0
urbano411

I use it in the US and it is the best 411 system, Period.  Enjoy Canada!

Rhonda J Mangus
Rhonda J Mangus
flagged this story as Good Stuff

at 16:10 on June 20th, 2008

Rob Peters, I like this story. It's good stuff.

Criticom
Criticom
flagged this story as Good Stuff

at 18:20 on June 20th, 2008

Rob Peters, I like this story. It's good stuff.

azer
azer
flagged this story as Good Stuff

at 20:05 on June 20th, 2008

aboot? Hilarious!

0
willea

I was at an electronics store the other day, and noticed that many of the cordless home phones now have a Google branded "GOOG411" button on them for directory assistance.

It's curious to me that google launches so many products.  Many of them die, wither, or remain obscure.  Google Base is a good example, or in this same space, grandcentral.com. Then, they have a hit like Goog411, and they don't seem to push hard enough.

Posted on my blog a while back with a list of other free 411 services, including Google's.

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