Truemors
is reporting from
Member
NP Rank:
NP Rank:
Google Ties Bonuses to Social Strategy Success
Share: 
by Jordan Yerman | April 8, 2011 at 12:23 pm
93 views | 0 Recommendations | 1 comment
Google CEO Larry Page Ties Staff Bonuses to Social
Google is trying to motivate its staff to evangelize the search giant's forays into social media. The latest method: by tying employee bonuses to Google's social strategy success. Step one, getting staffers to get their friends to try Google's social media products.
Photos
Uh-oh.
The problem here is twofold:
- Google is great at search but crap at social media.
- Getting your friends to try a product isn't like getting strangers to do so. You may evangelize to your friends, but they won't evangelize to theirs.
Google's previous social-media failures include Jaiku, Aardvark, Dodgeball, Buzz, and Wave; its underperformers include Picasa, Orkut and OpenSocial.
Will Slide and +1 fare any better? If you're a Google employee in any capacity, you sure hope so.
"This is a joint effort so it's important that we all get behind it," we're told Page writes in the confidential memo, subject-lined "2011 Bonus Multiplier."
This would be more encouraging if Google had any previous success with social. It hasn't.
I get that Google is trying to break one of the last remaining barriers between it and total search dominance. I really do. However, this move reads as "Google just doesn't want to pay out bonuses".
Advertisement
NowPublic on Facebook
What is NowPublic?
NowPublic lets people work together to cover news events around the world.
Most RecentMost Recommended Comments (1)
at 05:36 on April 9th, 2011
As always Google trying to get their users to use social media that they were released social media services in the past like what you have mentioned just above. But they have not found any success for what they wanted to get their users to do it
Actually the Big Two giants facebook and Twitter occupied almost the entire social media now. Letting out new services has to be come with really big ideas. But what is available more important on the web beyond Text, Images and Videos. The answer is nothing as far as my concern. But still google keep trying to letting out new service for social networking to become get listed in the giant list. May bigger idea lets google get listed in that line