Heineken to Buy Femsa Beer

by Jordan Yerman | January 11, 2010 at 08:16 am

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Global brewing giant Heineken will buy Femsa Beer in an all-shares transaction worth $7.6 billion. Heineken would then own Femsa Cerveza and Femsa Brazil, and Femsa Beer would be Heineken's second-largest shareholder, and gives Heineken a huge foothold in the Latin American market, one fo the fastest-growing beer markets in the world.

Femsa Beer acquisition announcement (Spanish)
Heineken acquisition announcement (English)

Femsa's brands include Tecate, Sol, Xingu, and Dos Equis.

Following the transaction, FEMSA would hold a 20 per cent economic interest in the Heineken Group (with shareholdings at both Heineken and Heineken Holding NV).

he acquisition gives Heineken one of only two beer makers in Mexico, the world’s fourth-most profitable market, and reduces the company’s reliance on slower-growing European markets.