Honest / insane retailer swaps old HD DVD for new Blu-ray gear

Edion, the owner of several chains of electronics shops there has taken the unusual step of extending the hand of sympathy to anyone who bought an HD DVD player or recorder from it and is offering to exchange the useless machines for new Blu-ray devices [Japanese, PDF].

Throughout March, customers can return any of seven Toshiba HD DVD decks and swap them for a BD unit from Sony, Panasonic or Sharp. If the latter is more expensive, customers need to make up the balance, but if it’s cheaper they’ll actually get a refund of the difference.