How To Create A World Wide Wave ... or Not

How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people? Are the huge success stories you hear about the viral power of the web just flukes - or can anyone do it?

Interview and book review of a “WORLD WIDE RAVE,” the newest book by David Meerman Scott, number-one bestselling author of “The New Rules of Marketing and PR.” READ "How To Create A World Wide Wave ... or Not."