How Groupon regained footing with customers

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How Groupon regained footing with customers

Groupon Chief Executive Andrew Mason poses with his wife, pop musician Jenny Gillespie, outside the Nasdaq Market following his company’s IPO in November 2011.

Groupon has made its service more useful for customers. And that makes its stock more interesting for investors.

One long-running issue for Groupon has been that, for many users, its daily-deal emails came to feel like spam. One day you might get an email featuring a discounted spa package, the next 50% off at a steak house. Users not looking for a mani-pedi, or in the mood for a T-bone, may grow annoyed and unsubscribe.
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