How to reduce the bounce rate of your business website
If you are one already having a website for your business and experiencing low or little response, then it is high time that you set right the flaws to make your website a true window of sales. A few websites in spite of good targeted traffic often produce little result in terms of lead generation or online sales. This is technically called as the bounce rate. Reduction of bounce rate can greatly improve the online leads and make your business flourish online. There are several reasons for high bounce rate of a website. Some of them include design of the website, navigation, call to action, textual content, and relevancy of keywords and phrases. The following tips will help you identify the weak spots in your business websites.
The first and foremost reason for visitors quickly exiting your business website is the design factor. Design of a website plays an important role in retaining visitors for a long time. Design includes the layout of your website, the colors used, types of fonts used, graphics in your website and the like. A well experience website design company will use its experience and the research results to create a website design that will attract visitors and make them stay in your website.
Navigation of a website does have its role in improving leads. It is important to enable the visitor to check the various important pages of your website within a click or two. If your vital pages are hidden and need more than 2 clicks, the visitor is likely to exit your website sooner than expected. Although most websites have a set of tabs on top, they often do not have large icons or links in places where the visitors are likely to click. Researches on behavioral patterns of web visitors show that the right side of the website and the end of the product description as places that receive most number of clicks. Placing the gallery and other vital pages in the form of graphic icons at these locations would help your website receive more clicks and thus more business.
Textual content is very important for a website. Although graphic representations and videos can help visitors understand your products and services better, it is often difficult to optimize them for search engines. Whereas textual content apart from providing the details are also play a great role in search engine optimization. Poorly written content that is not crisp and clear would often mislead visitors and result in high bounce rate. This is why the saying “content is king” is very true in online businesses.
Search engine optimization can greatly improve the traffic of a website. However, it requires a good amount of research in finding the relevant keywords and phrases based on competition. Using irrelevant keywords and phrases may boost traffic but will result in poor conversion. Only targeted traffic will result in a sale and it is important to bring visitors that are in need of your products and services. For instance if your website offers paid services and if you promote it with the term “free” then the traffic may increase but visitors will only be disappointed when they are asked to pay. Instead you can target people those who are looking for quality products and are willing to pay the price.
If you are on the lookout for an advertising agency Bakersfield, Hybridmediadesign, a marketing firm Bakersfield, is the right choice for you. They are not only experts in website designing but are also a well versed marketing and advertising Bakersfield Company.