How to Turn Off Facebook Instant Personalization
Facebook Launches Instant Personalization vs Your Privacy: Here's How to Switch It Off.
Facebook has launched its Instant Personalization service, which broadcasts your public-facing info to participating websites: Yelp Docs.com and Pandora at first. Some reports say that Instant Personalization is enabled by default (as is expected for Facebook, let's be honest), but my own account's option was not enabled when I checked. Cue the privacy concerns. If you want to disable Facebook Instant Personalization, here's how:
- Login to Facebook and click "Account" in the upper right.
- Select "Privacy Settings"
- In the lower left, choose "Apps and Websites"
- Find Instant Personalization and click "Edit Settings"
- Untick the box at the bottom of the screen and save changes
If you see the Instant Personalization box ticked but greyed out, it means that your account's Instant Personalization has not yet been rolled out.
So what's the point of Instant Personalization? Behavioral modeling for advertisers, and content suggestion for users. Obviously it's a sweeter deal for advertisers, since they pay Facebook's rent.[
q url="http://gigaom.com/2010/04/22/facebooks-instant-personalization-is-the-real-privacy-hairball/"]I spoke with Facebook platform engineering lead Mike Vernal at f8 yesterday about instant personalization after having trouble grokking the concept when CEO Mark Zuckerberg threw it in as a “one last thing” during his f8 keynote. Vernal described the goal as that of creating a “magical” experience for users. However, he said Facebook is well aware that these privileges could be abused. “We’ve very cognizant of balancing building great user experiences and respecting privacy,” was how Vernal put it.[/q]