Is Hulu The Future of Television?

by Jarrett Martineau | March 26, 2008 at 01:32 pm
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Slate seems to think that Hulu could be "the future of television" if they are able to bring the right corporate partners on board to help deliver video content through their online service.
Hulu is about putting TV on the Web for the so-called "silver surfers" (aka old people), the lazy, the clueless, and the lunchtime prime-time crowd. Both the site's content and presentation are resolutely mainstream. The "price" you pay is that Hulu's offerings are limited to Fox, NBC, and their partners, and that the site sneaks commercials into and around the shows in a modest way...For Hulu to become a true YouTube Pro—a site with complete movie and television archives—would require a historic level of corporate cooperation. For now, the site reminds us of the joys of television as a communal experience—One Nation, Under Pop Culture. With TiVos and DVDs, everyone is time-shifted. You've got one friend who's watching The Office Season 2 and another who's savoring every season of Gilmore Girls. What Hulu could do is create a global top 10 list. Here are the shows and clips that everyone is watching. Discuss.
The notion of a global water cooler conversation is a fantasy; programming has become too diverse and audiences' interests have become too niched for this to be a worthwhile or relevant objective. Diversity should be expanded beyond the bounds of 'corporate cooperation' and repurposed broadcast advertising models; we need to develop new strategies for user engagement, content discovery, and distribution.

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