Hulu Plus Subscription Service , Canada Lags Far Behind
Hulu Rolls Out Hulu Plus Subscription Service : Regular Hulu Still Not Available In Canada: Time For Canadian Broadcasters, Cable Companies To Wake Up
Hulu rolled out its new paid subscription service,Hulu Plus, on Tuesday. The Hulu blog says it is not a replacement for the traditional Hulu.
Hulu streams televisions shows, movies and content from a number of different studios inlcuding Fox, ABC, Disney, MTV, Sony, Warner Bros, National Geographic, PBS, Lionsgate, Biography, and NBC.
Hulu Plus will still have ads but for about $10 month viewers will get a more comprehensive set of TV shows.
For almost all of the current broadcast shows on our service, Hulu Plus offers the full season. Every single episode of the current season will be available, not just a handful of trailing episodes.
In addition, Hulu Plus content will be available across multiple platforms, online, iPad, Sony PS3, Xbox 360,and certain TV models like the Sony Bravia.
With Hulu Plus, we believe we’ve met that goal. For our end users, we’re offering them the most convenient way to access their favorite shows, on devices they love, in high definition, at a fair price. For our advertisers, who allow us to keep our Hulu Plus price low with the support of ad revenue, we offer one of the world’s most effective advertising platforms, with the ability to speak effectively to users across a variety of devices, anywhere they happen to be. And finally, for our content partners, we offer revenues that compensate them fairly for bearing the cost of producing the shows we love.
Hulu Plus is currently available on an invite only basis in the USA. The subscription service costs $9.99/month
Hulu and Hulu Plus Not Available In Canada
Hulu in any shape or form is not available in Canada. Technically there is no reason why Canadians should not be able to watch Hulu or subscribe to Hulu Plus. The main reason is control over digital or streaming rights for content. When broadcasters buy TV shows they usually control the digital rights to their shows for the country from which they are broadcasting. Hulu says it is trying to make content available in Canada and other countries. A pop on the Hulu website says.
Hulu is committed to making its content available worldwide. To do so, we must work through a number of legal and business issues, including obtaining international streaming rights. Know that we are working to make this happen and will continue to do so. Given the international background of the Hulu team, we have both a professional and personal interest in bringing Hulu to a global audience.
In Canada, the online rights to deliver many of the TV shows audiences enjoy is in the hands of the countries main broadcasters, CTV, Can West Media, and CBC.
So far Canadian broadcasters seem to be on a "go it alone" strategy so users don't have a one stop shop for all their TV shows.
Plus, the private broadcasters are owned by larger cable and telephone companies, Rogers, Shaw, and Bell and they have their own strategy for delivering content on demand to audiences.
Simply put the consumer solution on demand, online streaming of television content in Canada is an awful mess.
The online video delivery business in Canada is piecemeal, haphazard and ill conceived. Hulu provides an elegant delivery mechanism for audiences - customers seem to love the ease and convenience of Hulu and it is time the Canadian TV industry figure the delivery of video to customers.
Here are some factors to consider:
Should Canadian TV and cable companies just do a deal with Hulu? Provide a Canadian version so to speak with some sort of fee negotiated for the Canadian territory?
Should Canadian broadcast, digital and cable companies create their own branded version of Hulu-type service for the content they have online rights for?
One thing is clear the current model, or lack of one, is not working. TV shows that are available online are had to find and it is hard to know exactly what TV shows are available online in Canada.
The average Canadian consumer is adopting to technological change (iPad, iPhone, etc) far faster than the companies that provide the technology to us - that is untenable.
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Vancouver, British Columbia, Canada