Hulu Plus Subscription Service , Canada Lags Far Behind

by Sudha Krishna | June 29, 2010 at 01:18 pm
22241 views | 22 Recommendations | 8 comments

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Hulu Rolls Out Hulu Plus Subscription Service : Regular Hulu Still Not Available In Canada: Time For Canadian Broadcasters, Cable Companies To Wake Up
Hulu rolled out its new paid subscription service,Hulu Plus, on Tuesday. The Hulu blog says it is not a replacement for the traditional Hulu. 
Hulu streams televisions shows, movies and content from a number of different studios inlcuding Fox, ABC, Disney, MTV, Sony, Warner Bros, National Geographic, PBS, Lionsgate, Biography, and NBC.
Hulu Plus will still have ads but for about $10 month viewers will get a more comprehensive set of TV shows.


For almost all of the current broadcast shows on our service, Hulu Plus offers the full season. Every single episode of the current season will be available, not just a handful of trailing episodes.


In addition, Hulu Plus content will be available across multiple platforms, online, iPad, Sony PS3, Xbox 360,and certain TV models like the Sony Bravia. 
With Hulu Plus, we believe we’ve met that goal. For our end users, we’re offering them the most convenient way to access their favorite shows, on devices they love, in high definition, at a fair price. For our advertisers, who allow us to keep our Hulu Plus price low with the support of ad revenue, we offer one of the world’s most effective advertising platforms, with the ability to speak effectively to users across a variety of devices, anywhere they happen to be. And finally, for our content partners, we offer revenues that compensate them fairly for bearing the cost of producing the shows we love.

Hulu Plus is currently available on an invite only basis in the USA. The subscription service costs $9.99/month

Hulu and Hulu Plus Not Available In Canada
Hulu in any shape or form is not available in Canada. Technically there is no reason why Canadians should not be able to watch Hulu or subscribe to Hulu Plus. The main reason is control over digital or streaming rights for content. When broadcasters buy TV shows they usually control the digital rights to their shows for the country from which they are broadcasting. Hulu says it is trying to make content available in Canada and other countries. A pop on the Hulu website says.
Hulu is committed to making its content available worldwide. To do so, we must work through a number of legal and business issues, including obtaining international streaming rights. Know that we are working to make this happen and will continue to do so. Given the international background of the Hulu team, we have both a professional and personal interest in bringing Hulu to a global audience.

In Canada, the online rights to deliver many of the TV shows audiences enjoy is in the hands of the countries main broadcasters, CTV, Can West Media, and CBC. 
So far Canadian broadcasters seem to be on a "go it alone" strategy so users don't have a one stop shop for all their TV shows.
Plus, the private broadcasters are owned by larger cable and telephone companies,  Rogers, Shaw, and Bell and they have their own strategy for delivering content on demand to audiences.
Simply put the consumer solution on demand, online streaming of television content in Canada is an awful mess.
The online video delivery business in Canada is piecemeal, haphazard and ill conceived. Hulu provides an elegant delivery mechanism for audiences -  customers seem to love the ease and convenience of Hulu and it is time the Canadian TV industry figure the delivery of video to customers.
Here are some factors to consider:
Should Canadian TV and cable companies just do a deal with Hulu? Provide a Canadian version so to speak with some sort of fee negotiated for the Canadian territory? 
Should Canadian broadcast, digital and cable companies create their own branded version of Hulu-type service for the content they have online rights for?
One thing is clear the current model, or lack of one, is not working. TV shows that are available online are had to find and it is hard to know exactly what TV shows are available online in Canada.
The average Canadian consumer is adopting to technological change (iPad, iPhone, etc) far faster than the companies that provide the technology to us - that is untenable.

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1
D. Goyette

Excellent article, well written and unfortunately sad but true.  You would think that the Canadian market and competition being smaller than the US would enable a fast simple solution.  It is in everyone's interest that the broadcasters get their act together to offer a product that Canadians would obviously eat up.  Is it greed, protectionism or just the inability to part with the old ways that keeps Canadian innovation years behind? 

12
Jordan Yerman

Canadians continue to have access to The Pirate Bay, though.

6
Kappy

I'm sure CRTC is having fun trying to figure out how we can all get "Canadian Content" with Hulu or any other Hulu type service.  God save us all if it's going to go through Rogers or Bell or Telus or Shaw, they are all in the same bed.  We need more competition (big time competition) here in Canada.  CRTC can approve a porn network but can't push along new telecommunication mediums. God save us all.

1
sloww

"You would think that the Canadian market and competition being smaller than the US would enable a fast simple solution."It's the other way around. The less competition, the less innovation. Imagine Hulu coupled with Netflix streaming... You could get unlimited movie and tv show streams for like 30-35 a month!

0
Matthew Potter

I personally want answers from all the major outlets here in Canada along with the CRTC on the reason why it is that we don’t have this service. Many of the comedy shows that hit mainstream media in the US are populated with Canadian comedians.With websites like ABC, NBC, Hulu and more streaming their content over the internet on a demand basis, I can understand that Rogers, Shaw, Videotron, Bell and all the smaller less known content providers are scared however this seems to be an anti-trust issue. I am currently helping my fiancé move to Toronto from here in Montréal and I looked into getting Rogers cable hooked up along with the internet service. now I know for a fact that cable providers broadcast basic cable to every household that they provide a connection to save for those that have had the cable cut. Hence the reason that they cut cables. If the place that she is moving into did not have a previous negligent payer, installation would have been instant and I would have walked out with internet and tv for her but because they have to provide an installation, there is a fee.Back to what I was mentioning with the broadcasting content, if you have cable internet through one provider or another, they are also broadcasting you the basic cable package. When you pay for cable, the installation process involves them removing a 1.5in dongle that they have placed between their lines and your connection, usually in your building or apartment. So with that being said, the $39.99 that you pay for the absolute basic stations, that the majority of are provided free to them, is being sent to you regardless of paying for it and causes no more effort on their part at all (save for service calls obviously).If these companies would realize that if a content consumer, such as myself wants to watch the content, we are going to find a way, legal or otherwise. Their best bet is to provide higher quality content by means of, and this is only a suggestion, charge us more for internet, perhaps 70-90$ a month for high speed internet, and understand that it is no extra effort to provide basic cable with the same infrastructure (included in price), but allow the tv shows and networks to have their content shown online in Canada. Hell, if any of you cable providers tell me that for 100$, I can have 10-15mbps connection including basic cable and Hulu along with all the other streaming media will be opened up: I will sign up today. You can even have a contract out of me for 2 to 3 years (pending legal copy).

2
Art Johnson

I hate hate hate the CRTC and being force fed Canadian content.... I could give a 'bird' about Canadian whatever....let me watch what I want to watch... make it part of a platform and I will sooooo vote for that party.... Komrade

1
Ryan Neudorf

There is a proxy-less workaround to watch Hulu in Canada: lifehacker.com/5583515/access-hulu-from-outside-the-us-without-a-proxy-server

1
Tom Martin

Im not proud to be a Canadian because of this fact... If anyone offered me the chance to move to the US, I would do so in a heartbeatIts that crappy CRTC that is keeping the Canadian public in the dark on new technologies such as thisVery sad :-(Hey CRTC, Im a big boy..I dont need your skanky dumb A**ES to tell me what I can or can't watch

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Amy Judd
First Flagged at 3:40 PM, Jun 29, 2010 by Amy Judd
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