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Hyundai Assurance Program: Lose Your Job, Return the Car
In these uncertain economic times South Korean automaker Hyundai has come up with an innovative approach to attracting buyers. Hyundai Motor America announced today that it would accept returns on vehicles if a buyer loses their job for "involuntary" reasons within one year of the purchase date.
Dubbed the Hyundai Assurance Program, the South Korean automaker said that people who finance or lease a new Hyundai during the next 12 months can return the car if they “experience an involuntary loss of income” within one year of the purchase date.
“That’s a new one,” said Erich Merkle, an industry analyst with consulting firm Crowe Horwath in Grand Rapids, Mich. “It’s an indication of the very tough sales environment right now.”
Hyundai said it would absorb up to $7,500 in negative equity (the difference between what a vehicle is worth and what is owed on it) for buyers who opt to walk away from their loans. Customers who pay cash for their vehicles don't qualify for the program.
Depreciation can reduce a new car’s value by 25% or more during the first year of ownership. But since Hyundai’s lineup skews toward low- and moderately priced cars, the amount should be enough to cover the lost value on most Hyundai vehicles...
The situational requirements needed to take advantage of the Hyundai Assurance Program are:
According to a Hyundai press release, buyers can return a vehicle for no additional charge within 12 months of purchase if any of the following occur:
-- Involuntary unemployment
-- Physical disability
-- Loss of driver’s license for medical reasons
-- Job transfer overseas
-- Personal bankruptcy filing by a self-employed worker
-- Accidental deathTo qualify, the buyer must have made at least two scheduled payments on the loan or lease and be current on the payments, as well as pay the amount over the $7,500 negative-equity threshold.
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Most RecentMost Recommended Comments (3)
at 19:42 on January 6th, 2009
That is a good sales pitch and yet I tried to find it since I am certain I know that one from another car retailer some years ago... I am still looking.
at 13:14 on January 7th, 2009
You are right... it's called Walkaway Protection and it was offered through car dealers in the US and in Canada. They also have a company in Australia according to their website.
at 15:23 on January 9th, 2009
It's a great marketing trend. I heard that they received a lot of requests since the program's introduction. Some inquired from other car and even motorcycle dealers if they offer the same scheme.