IBM Software Innovation Market Reach $196.4 Billion By 2019

Software for innovation markets at $73.4 billion in 2012 are anticipated to reach $196.4 billion by 2019. Growth is a result of enterprise need to innovate to grow. It is not enough to maintain a static position in a market, nimble competitors steal market share away if innovation is not pursued. Innovation provides competitive advantage and protection of market position.

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