JetBlue to refund clients who lose jobs after paying for fare
JetBlue Airways are being recession-savvy and using economic downturn as their latest marketing trick. The airline is promising to refund airfare for customers who are unfortunate enough to lose their jobs after purchasing their tickets. Flyers have to notify the company of their job loss two weeks in advance of their flight date to be eligible for this offer.
JetBlue Airways Corp. said Tuesday it will issue full refunds to eligible customers who lose their jobs after purchasing tickets.
Customers who book flights between Feb. 1 and June 1 and lose their jobs on or after Feb. 17 may be eligible for the JetBlue Promise Program. JetBlue fares are generally nonrefundable.
Customers must notify JetBlue and request a full refund at least two weeks before the first day of travel. The customer who purchased the flight can request a refund for up to nine customers traveling on one reservation.
The program is part of an effort to spur early bookings as consumers pull back on travel amid a gloomy economy.
In an e-mail to the Associated Press, Calyon Securities analyst Ray Neidl said he does not think the deal is unusual, noting some car rental companies already offer similar programs.