Kiwi youth the region's most avid mobile Internet users
Criticom | October 26, 2008 at 04:03 pmby
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New Zealanders are ahead of any other Asia-Pacific populations in accessing the Internet from a mobile device.
According to Nielsen's nine country survey - of Australia, Hong Kong, Indonesia, Malaysia, Philippines, New Zealand, Singapore, Taiwan and Thailand - 42.3 percent of Kiwis under 25 access the mobile Internet and 23.9 percent of those over 25.
This figure is more than double that of the number two nation, Thailand with 17.0 and 7.5 percent usage. Australia, the country culturally and economically closest to New Zealand, was in third place with 11.1 and 5.4 percent usage.
However, when it came to MMS usage, New Zealanders were bottom of the table with 3.1 percent under 25 and 1.4 percent over 25 using MMS. Australia, Hong Kong, Singapore and Thailand all scored about 20 percent in the under 25 category with 24.1, 24.6, 36.2 and 35.1 percent respectively.