Krispy Kreme hopes to heat up sales with ice cream
I love the signature glazed doughnuts. I remember back in the day when Vancouver didn't have a Krispy Kreme store I would beg my friends who went shopping in Seattle to grab me a box of Krispy Kreme. I can honestly say I was a little addicted to it.
With their stocks and sales declining, they are hoping to tranform themselves into more of a "treat" based company. I can already imagine their ice cream being really rich, creamy, and sweet. Maybe this will be a great business move for the company. Only time will tell.
Krispy Kreme's signature glazed doughnuts may be best hot, but its sales have been anything but in recent years. Now the chain is hoping that going cold — with its new soft-serve ice cream — will be the catalyst it needs.
The company has been trying to revive its sales for nearly three years, amid a health craze that made its glazed doughnuts an indulgence that many just couldn't stomach.
Now industry watchers say Krispy Kreme Doughnuts' latest turnaround plan — which includes launching the new ice cream as well as opening smaller stores and expanding overseas — still may not be enough to help the chain climb out of its hole.