Krispy Kreme hopes to heat up sales with ice cream

by JeffHuang | September 22, 2008 at 12:22 pm

1438 views | 9 Recommendations | 27 comments

I love the signature glazed doughnuts. I remember back in the day when Vancouver didn't have a Krispy Kreme store I would beg my friends who went shopping in Seattle to grab me a box of Krispy Kreme. I can honestly say I was a little addicted to it.

With their stocks and sales declining, they are hoping to tranform themselves into more of a "treat" based company. I can already imagine their ice cream being really rich, creamy, and sweet. Maybe this will be a great business move for the company. Only time will tell.

Krispy Kreme's signature glazed doughnuts may be best hot, but its sales have been anything but in recent years. Now the chain is hoping that going cold — with its new soft-serve ice cream — will be the catalyst it needs.
The company has been trying to revive its sales for nearly three years, amid a health craze that made its glazed doughnuts an indulgence that many just couldn't stomach.

Now industry watchers say Krispy Kreme Doughnuts' latest turnaround plan — which includes launching the new ice cream as well as opening smaller stores and expanding overseas — still may not be enough to help the chain climb out of its hole.

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master_jim2008

at 13:00 on September 22nd, 2008

I'm glad I didn't have the financing to buy a franchise

They have good donuts but I knew the company would be in trouble soon.

irishtermom

at 13:56 on September 22nd, 2008

love seeing the light on at krispy kreme's, that means they are serving fresh, hot donuts!

irishtermom has contributed a photo to this story.

kears10

at 14:12 on September 22nd, 2008

Yogurt is all the craze these days in California, they should offer that as well!

normafincher

at 15:30 on September 22nd, 2008

I pass this Krispy Kreme - the original in Raleigh - on my way to estate sales about 5 AM on many Saturdays. I'm tempted to stop, but I'm trying to watch my weight. If adding ice cream would help sales, I like the idea. When the kids were little, we would stop by on Christmas Eve for donuts as a tradition - it's always been a fun place to go and watch them make the glazed ones - as they melt in your mouth!

normafincher has contributed a photo to this story.

shuaa

at 15:46 on September 22nd, 2008

I love Krispy Kreme so match

and i loke donat

I wish you success

I wish to like it Shuaa ^_^

shuaa has contributed a photo to this story.

Cheryl-Fuerte

at 15:49 on September 22nd, 2008

Cheryl-Fuerte has contributed a photo to this story.

Yuliya Talmazan

at 15:50 on September 22nd, 2008

sounds yummy

BlueTikiGirl

at 17:37 on September 22nd, 2008

at the San Diego County Fair 2008.

My friends and I were appalled they would ruin a Krispy Kreme donut in such a fashion.

BlueTikiGirl has contributed a photo to this story.

RumRum

flagged this story as Good Stuff

at 17:43 on September 22nd, 2008

JeffHuang, I like this story. It's good stuff.

A℗℗le Pie®

at 18:29 on September 22nd, 2008

yummie!

A℗℗le Pie® has contributed a photo to this story.

Jason C. Romero

at 18:38 on September 22nd, 2008

This is from the Krispy Kreme in Shibuya, Tokyo. Unfortunately, I wasn't able to be there for the grand opening.

Jason C. Romero has contributed a photo to this story.

ShackieShark

at 19:31 on September 22nd, 2008

I consider krispy kreme one of the things to look forward to every afternoon. i don't always go for the donuts though, the shop's got a lot of variety like juices, tea, hot choco and coffee. it's just something to perk up the day with.

ShackieShark has contributed a photo to this story.

Jef2x

at 23:45 on September 22nd, 2008

Wow!!!

Jef2x has contributed a photo to this story.

elo200

at 00:54 on September 23rd, 2008

Thank you for your interest in my photo, not much of a story behind it, but I do love Krispy Kream they just melt in your mouth. I took that photo on my last vacation in Las Vegas, NV what a better way to start your day!!

http://www.flickr.com/photos/elo200/2722082370/

elo200 has contributed a photo to this story.

Beaulieu

flagged this story as Good Stuff

at 01:34 on September 23rd, 2008

JeffHuang, I like this story. It's good stuff. More food stories please!!

victoriaschofield

at 02:02 on September 23rd, 2008

Thanks for asking about using my photo! :]

SILLY MOO has contributed a photo to this story.

ra3iatha

at 02:12 on September 23rd, 2008

thank you for using my photo :"D

and what a great story :O

icecream would be PERFECT along with these mouthwatering donuts T_T<3

Lainey Dee

at 04:44 on September 23rd, 2008

Krispy Kreme near Shinjuku Station in Tokyo was amazing. Whether 9am or 11pm there was always a huge queue of people snaking around outside the door for donuts!

Lainey Dee has contributed a photo to this story.

ozzie_5

at 04:47 on September 23rd, 2008

i love krispy kreme doughnuts especially the chocolate covered ones with cream filling mmmmmmm

BasooM

at 05:11 on September 23rd, 2008

WOW krispy kreem is so dealicious !
it just opened here in ksa :D

actually it opened 6 months ago ; )
& i hope thier ice cream will be as great as thier doughnuts

BasooM has contributed a photo to this story.

ShaDn

at 13:57 on September 23rd, 2008

Krispy Kreme was recently opened in my country Kuwait ..
am not a big fan of its doughnuts but sure wanna try the ice cream !
i think that would be interesting and a good move!

ShaDn has contributed a photo to this story.

ReverendNasty

at 14:01 on September 23rd, 2008

23rd Street near 8th Avenue, New York City

ReverendNasty has contributed a photo to this story.

dream in japanese

at 10:30 on September 24th, 2008

Manchester Trafford Centre - there is an entire Krispy Kreme diner! Fans beware, this place may be your peril! Your sweet, tasty peril!

dream in japanese has contributed a photo to this story.

4-8-4

at 04:23 on September 25th, 2008

I'm proud of the doughnuts from my home state, but Krispy Kreme was far too ambitious with their expansion plans a few years back. Adding ice cream to the mix seems like a really bad idea. They need to focus on doing what they do well ... making doughnuts ... and not get distracted by things like this.

drrexdexter

flagged this story as Good Stuff

at 19:02 on September 25th, 2008

JeffHuang, I like this story. It's good stuff. Unlike the overly sweet with a dollop of corn syrup doughnuts. Just THINKING about adding Ice Cream to that ol' mess made me gain a pound.