As an ex-barista, I recall a lot of customers suggesting that the company really needs frequent-buyer cards. Loyal customers felt that they are never rewarded for staying loyal to Starbucks. Unfortunately, the company doesn't take customer comments into account when brainstorming ideas to boost business. If they wanted a leg-up over the independent shops, this would be a great way to start.
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at 09:50 on April 8th, 2008
As an ex-barista, I recall a lot of customers suggesting that the company really needs frequent-buyer cards. Loyal customers felt that they are never rewarded for staying loyal to Starbucks. Unfortunately, the company doesn't take customer comments into account when brainstorming ideas to boost business. If they wanted a leg-up over the independent shops, this would be a great way to start.