Lady Gaga at CES2010: Lady Gaga-Polaroid Partnership
Lady Gaga is the new face of Polaroid, and actually now has a job with the photographic company: creative director and inventor of specialty products. Lady Gaga appeared at CES2010, announcing that she will be creating fashion/technology/photography products due to hit shelves later this year. I'm not sure if those will be cameras, or what. I still love Polaroid instant film, and use it whenever I get the chance, but Polaroid-the company- needs the business equivalent to that big adrenaline needle from Pulp Fiction. Maybe a Lady Gaga-Polaroid partnership is a step in the right direction- I hope so. Meanwhile, Lady Gaga's Polaroid business cards are kind of boring: they look really corporate and boring. That's the problem, really, and why they're bringing a fashion-forward (or sideways) pop star on board.
Lady Gaga, if you're reading NowPublic, please do what you can to get Polaroid to reboot their instant-film production. So far, The Impossible Project has stepped up, though.
"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to — as my father puts it — finally, have a real job."
It may be little more than an intellectual property these days, but the defunct brand sure has created some buzz with this new appointment.
Polaroid has been developing several cross-industry partnerships in order to maintain relevancy in a fiercely-competitive digital world.
Meanwhile, we can now fully expect Westboro Baptist Church to start hating Polaroid.