Lara Croft Tomb Raider US profit warning from Eidos
Lara Croft sales in the US have been poor and this coupled with US price reductions has seen Eidos, the creators of Lara Croft and Tomb Raider, forecast sales will be £20 million less than what they had projected.
To combat this there is speculation that Lara and her adventures will be made more 'female friendly' so as to extend her market appeal.
Lara Croft is to get a makeover after the digital heroine’s waning popularity in the United States forced its publisher to admit that sales would fall about £20 million short of what had been hoped.
Eidos is considering revising the look and play of her Tomb Raider adventures, which may see efforts to make her more female-friendly, in an attempt to revive sales of games starring the pneumatic archaeologist.