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Is this the last Christmas for MGA's Bratz Dolls?
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by Blue Crush | December 4, 2008 at 08:01 pm
1751 views | 1 Recommendation | 22 comments
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The dolls that rivaled Barbie - Bratz dolls - have to come off store shelves, but not until after the winter holiday season. A jury had already decided that the doe-eyed Bratz dolls violated Mattel's copyright. But the jury was not told to decide whether the infringement involved only the four original dolls - or the three dozen that followed, as well. Now they all have to come down.
NEW YORK - Pouty-lipped Bratz will stay on store shelves until after the holidays, but their fate after that — and that of their parent, MGA Entertainment Inc. — was uncertain Thursday after a federal court ruling banning MGA from making the saucy Barbie alternative.
MGA is appealing the ruling which — if upheld — is a severe blow for the company and an equal boon for Barbie maker Mattel Inc., which has been duking it out with MGA over Bratz for four years.
Late Wednesday, a federal judged banned MGA from making and selling all 40 dolls in the Bratz line, which it began selling in 2001, including the four originals — Yasmine, Chloe, Sasha and Jade. U.S.
The ruling, issued in a California federal court, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel. The same jury later awarded Mattel $10 million for copyright infringement and up to $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August.
"At retail, Bratz occupies about 24 feet at Toys "R" Us, 11 feet at Target and 12 to 16 feet at Wal-Mart," Johnson said. "Should this injunction hold, this time next year, that shelf space will be up for grabs in the fashion doll isle."
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at 16:38 on December 8th, 2008
yall suck noone will buy barbie bratz rule
at 16:57 on December 8th, 2008
bratz is awesome
at 13:52 on December 12th, 2008
Bratz are the best and Mattel and Barbie SUCK I HATE THEM SO MUCH RIGHT NOW
at 00:58 on December 14th, 2008
i love the bratz, they rule. barbie really is just jealous because girls like bratz more. i WANT THEM TO CONTINUE MAKING BRATZ and i'm sure thousands, millions, and billions of people will agree!!!!! DON'T TAKE AWAY THE BRATZ!!!!!!!!!!!!!!!!!!!!!!!!!!
at 01:01 on December 14th, 2008
i agree with everything said in the 3 comments above say i hate the barbies right now and no onee will buy them because alot of people are pist!
at 17:21 on December 17th, 2008
ok this is wrong lets protest!!!! we should gather peoples names by email and send it to the owner of barbies or something!!!!! bratz rule and when i heard this news i started to cry!!!!!! no one and i mean NO ONE like barbie as much as bratz!!! if u agree in this write "I"
at 20:10 on January 5th, 2009
In my opinion I think Bratz are the best doll ever. I have a 9 year old daughter who loves the Bratz dolls. MGA has made Bratz as popular as they are due to thier advertising and marketing stratagies. MGA has had a great amount of success. Mattel is just angry with their success and because of this they have compiled this rediculous lawsuit. I dont care who worked where when the concept was created. It is MGA's concept and they have created a wonderful journey into a childs imagination. This lawsuit isn't just going to hurt MGA it is going to hurt the companies target buyers. You know the ones that influence their parents to purchase items. The little ones that keep toy companies in buisness OUR CHILDREN! Imagine taking your child with you to the store and she asks for a Bratz doll and you have to explain to her that Mattel made it so that Bratz are not allowed to be sold anymore. How tragic is that? Our girls are going to suffer this win! If Mattel really cared for children they would drop this lawsuit. It's rediculous and petty. There are intirely to many lawsuits going on in the world. Mattel is just jealous of MGA's success. Spread the word and stop the large corporate companies from turning the lights off on the little companies. Just maybe with enough voices they will hear us and do something smart for a change!
at 21:44 on March 21st, 2009
hi i am very happy to contact you too. i would like show my big Barbie dolls collection my e mail is: giovannimadonia@yahoo.com.uk my mobile is 07792268261
thank you very much
Giovanni Madonia
at 08:27 on December 20th, 2008
My daughter is 18 years old and she has been collecting the bratz dolls since they came out.I just purchase three 2 feet dolls for my 3 grandkids.I am going to write to Barbie. They do not have the right to that.
at 01:47 on January 27th, 2009
fuck off Brazt doll! i hope this fuck doll go aut off market forever ! more respect for Barbie doll She is the best doll in the world and the n 1 doll for lots generation
at 01:48 on January 27th, 2009
Fuck brazt doll
at 04:44 on February 18th, 2009
Giovanni Madonia,
I'm a journalist based in London and I want to interview you about your amazing collection. I saw you on the Antiques Roadshow.
Please phone me on +44 7967443374 as soon as possible. Or text me and I will ring you back.
Thanks Giovanni - hope to hear from you soon!
Colleen
at 01:26 on March 9th, 2009
Giovanni,
Would you be so kind as to contact Sky News on 0207 585 4440?
We would like to interview you about your Barbie collection.
Many thanks,
Becky
at 09:08 on March 20th, 2009
Mr. Madonia--I am a Barbie artist and I would like to contact you.
My email address: jellynoel@yahoo.com
at 01:18 on March 23rd, 2009
Same as Barbie, Bratz doll has been a popular brand in toy fashion doll market, but Barbie is still ahead of it. Bratz have provoked controversy in several areas, because of the offensive characters dress styles, which seem a like provocative manner that isn't appropriate to children and pre-teens. Likwise as Dora the Explorer, a popular kid's show, which is now selling merchandise by Mattel. Mattel decided to "update" Dora for the elementary school crowd (because their tastes are so refined) and made Dora into a "tween" version – in other words what she would look like as a preadolescent. Because a lot of people think the new version is overtly sexualized and reminiscent of the Bratz dolls, which were aimed at ages 8-12 and had attire that most respectable adults won't wear outdoors, that's why it has created a backlash Are we so bored that we need to know how Dora the Explorer is going to grow up – like when she goes to cartoon college?
at 08:21 on March 23rd, 2009
ciao would you like to see my big barbie collection? E mail me giovannimadonia@yahoo.co.uk
at 04:35 on May 29th, 2009
Caro Giovanni,
spero ti ricorderai ancora del tuo amico d'infanzia a San Giuseppe Jato! Sarò presto a Londra per motivi di studio e mi chiedevo se per caso non avessimo la possibilità di prendere un caffé insieme e chiacchierare un po'.
Se ti fa piacere, scrivimi a fg.polizzi@libero.it così ci mettiamo d'accordo. A presto!
Francesco
at 17:15 on July 26th, 2009
bratz! omg i love bratz why would they want to give them away sure i have a couple of barbie dolls but bratz have way more style for all u haterzz who are hatin of bratz fuck off cuz ur just jealous that ur not a brat doll okat :)
ps: back off you loser barbie company.......the only reason why barbie sewed bratz is becuz bratz is becoming more populer and giovani go to barbie hell
at 17:19 on July 26th, 2009
i am so for bratz! barbie suck's me and my sister have alot of brat dolls.......i have some barbie dolls but bratz have way more good acceories and cool clothing that retarded barbie dream house crap is wack......bratz have there own truck with a pool in it....tell me thats not coool....well it is so back off barbie u suck who ever likes babrie go home who ever likes bratz ROCK ON!
bratz also mad there own movie......did barbie make a movie oh i forgot NO! hahahahh
at 17:20 on July 26th, 2009
you suck barbie dolls are so trashy jus like you tee hee :)
at 18:55 on August 3rd, 2009
I am very happy becaose the Brazt dolls are out of the Market, if this dolls come back the market i will calling the Razt doll ! Fack Brazt doll
at 13:02 on August 12th, 2009
dani tudo bom