Lebara: ‘There are more opportunities’
Quality marketing and distribution are also an essential part of Lebara’s strategy. The company’s plans to expand its customer base further were evident when it recently embarked on a brand building drive.
Lebara not only launched in more countries last year, but it also now has a significant presence on the London Underground, billboards and in store fronts.
According to Ratheesan, around 68% of customers worldwide recognise the Lebara brand on account of its logo’s colour rather than its name.
He says: ‘It is really important for us that we feel the customers. So depending on what country we launch in, we adapt our advertising campaigns in order to to target our customers there.
‘We have to take in culture and religion amongst other things, so a billboard for the same product would be different in China than it would be in Holland.’
And after securing high profile event sponsorships with the MOBO (Music of Black Origin) Awards
and the London Irish rugby team, Ratheesan is confident that Lebara’s customer base will continue to grow in the future.
He says: ‘Every year we have seen an increase across the business and our market presence is stronger than ever in all our Lebara countries.
‘But it’s all about getting better because there are even more opportunities that we have not even explored.’