Lincoln MKS Movie Commercial Debuts: Mad Crazy Love

Taking a significant leap from the traditional 30- and 60-second broadcast advertising model, luxury automaker Lincoln is delivering a first this week with the television launch of a three-minute movie featuring the all-new 2009 Lincoln MKS.

Shot on location in Hollywood Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and 15-second spots, that introduces the newest member of the Lincoln family - the 2009 Lincoln MKS - against the backdrop of a fun, romantic story.

The new three-minute spot makes its television debut on June 24 during the Black Entertainment Television Awards pre-show. Following the show, the movie will live online at www.lincoln.com and www.lincolnlounge.com. The 30- and 15-second spots will begin airing June 24 on select cable television and nationally syndicated programs. National print and digital media are included in the media mix and scheduled for rotation beginning in July.

To view Multimedia News Release go to, http://www.prnewswire.com/mnr/lincoln/33792/