Mahindra sells 1,788 XYLOs in 2 weeks, bookings cross 4,000 mark.

Synopsis:

• 1,788 Mahindra XYLOs sold between January 16 – January 31, 2009
• XYLO bookings cross the 4,000 mark
• Mahindra ramps up production to meet demand
• XYLO website registers over 7 lakh hits till date

February 2, 2009, Mumbai: Mahindra & Mahindra Ltd., (M&M), one of India’s leading automobile companies, today announced that the recently launched Mahindra XYLO has sold 1,788 nos. in two weeks, with the first vehicle delivered on January16, 2009. Moreover, bookings for the XYLO have crossed the 4,000 mark since launch.

“Prior to the launch of the XYLO, a lot of excitement was generated amongst potential customers which is reflected in the sales and booking numbers. This demand has led us to ramp up production which was possible at short notice as both the Scorpio and the XYLO are manufactured on the same line,” said Mr. Rajesh Jejurikar, Chief of Operations, Automotive Sector, Mahindra & Mahindra Ltd.

Since its launch on January 13, the XYLO has received a tremendous response with both auto enthusiasts and customers appreciating its strong value proposition of status and luxurious comfort. The XYLO website www.mahindraxylo.co.in has registered over 7 lakh hits till now, while dealerships are seeing a significant number of walk-ins every day. The XYLO offers an array of features including Flat Bed front seats, foldable flight trays, surround cool dual ACs, Intellipark Reverse Assist and the unique Digital Drive Assist System (DDAS), which has led customers to perceive it as an ideal alternative to premium sedans.

About The Mahindra Group

The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has recently made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector is also the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of only four Indian companies to receive an A+ rating from the Global Reporting Initiative (GRI) for its first Sustainability Report.
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