Mary J Blige Burger King Commercial: Why Was It Deleted?
Mary J. Blige BK Commercial Pulled (But You Can Watch It Here)
Burger King is on a major rebranding kick, revamping its menu and look. The goal: topple McDonald's from the faux-food throne, or at least reclaim second place from Wendy's. Burger King's effort includes a slew of celebrity commercials, featuring David Beckham, Salma Hayek, Jay Leno, and Mary J. Blige.
Apparently, Steven Tyler and Sofia Vergara are also on deck to do BK ads.
However, if you go to Burger King's YouTube channel, the Mary J. Blige video is gone.
To borrow from Captain Jack Sparrow, why is the Mary J. Blige video gone?
Well, we hope that the answer is, "Because Burger King realized how horrible the Mary J. Blige commercial was". This may actually be the case: perhaps Burger King took notice of the fan rage over the spot. Or perhaps Mary J. Blige herself saw the damage it was doing to her brand, and pressured BK to take action.
[Update: Burger King says that the Mary J. Blige ad was pulled because the music may have been improperly licensed. We're not entirely convinced.]
Twitter chatter suggests the former: that Burger King couldn't help but notice the negative reaction to the video from the moment it was made public.
Either way, though, the damage is done: pulling a video from YouTube doesn't really delete it: nothing ever dies online. Meanwhile, Mary J. Blige apparently made $2 million for doing the commercial.
Case in point: You can see the Mary J. Blige Burger King ad below.