Tech & Biz

Mattel Awarded $100 Million In Bratz Doll Case

by Jarrett Martineau | August 26, 2008 at 02:29 pm

856 views | 2 Recommendations | 7 comments

Toymaker Mattel has been awarded $100 million in damages relating to a lawsuit filed agains MGA Entertainment over rights to the Bratz dolls.

Barbie is vindicated.

Toymaker Mattel Inc. late Tuesday was awarded $100 million in damages by a California jury relating to the designs of Bratz dolls, a Mattel spokeswoman said. Mattel had sued smaller rival MGA Entertainment over the designership rights to the edgy Bratz doll. The world's largest toy maker had been seeking as much as $1 billion in damages.

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Milieunet

flagged this story as Good Stuff

at 00:00 on August 27th, 2008

Jarrett Martineau, I like this story. It's good stuff.

Wow, that's a lot of money

Mnon ♥

at 00:36 on August 27th, 2008

Bratz World (not verified)

at 00:45 on August 27th, 2008

It's actually been reduced to 20 million

http://bratzworld.livejournal.com/93434.html

shammax

at 06:51 on August 27th, 2008

i love Bratz !

shammax has contributed a photo to this story.

luzzu

at 13:25 on August 27th, 2008

I had no idea about this law suit taking place, but I'm not really surprised by it either.

luzzu has contributed a photo to this story.

L0N

at 16:57 on August 27th, 2008

I'm not impressed by Mattel on this. It wasn't about getting their rightful property back, it's about trying to destroy their main rival. Why did they wait so long to go after MGA? Why did they create the My Scene dolls to compete insted of saying "Hey, wait a minute! Give us back our design!"? Only when it became obvious that they couldn't leave MGA in the dust with their toy designs alone did they pull out the lawyers. Nice.

L0N has contributed a photo to this story.