Maybach Car Brand Won't Be Back

by Ben Steinmeier | November 30, 2011 at 01:58 pm

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Maybach luxury car brand retired (again)

The Wall Street Journal reports that that Maybach car brand will be finished effective 2013. The brand restarted by Daimler nine years ago during the economic boom will be retired as the company looks to expand into the Mercedez-Benz S-Class line. It seems not even the reclining back seats, laser-engraved motifs in the armrests or the black lacquer finish can save the Maybach car brand.

Maybach's sad sales history

Even with the economic boom, the Maybach's $375,000 sedans failed to catch on unlike other high-end marques like Volkswagen's Bentley or BMW's Rolls-Royce. Now with economy in the dried up, Daimler has finally decided to pull the plug on the car brand. It's not too hard to believe since only 200 Maybach cars were sold last year.

Filling the Maybach void

With the end of the Maybach line, Daimler is looking to compensate by doubling sales with it's flagship's investment. Part of this strategy could be to partner with Aston Martin to reduce production costs.