MickeyDees starts peddlin' Red Bull

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by cynthia yoo | June 9, 2008 at 02:46 pm
3057 views | 30 Recommendations | 51 comments

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Amish drive-through

Amish drive-through

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McD's is adding Red Bull to its beverage offerings.   So if you think your kids don't get enough sugar and caffeine, they can get their fix at the Golden Arches.
Fountain giant McDonald's is testing the sale of bottled and canned drinks in about 150 locations, though options vary by location and it might take years for the plan to finally be realized. So far, a variety of colas, teas, energy drinks and waters, including Red Bull and Coca-Cola's Vitaminwater are being tested, along with some beverages from PepsiCo.

Source: adage.com



The idea is to offer more options to consumers who are going elsewhere for their beverage fixes. Larry Light, founder of Arcature and former global chief marketer of McDonald's, said the company realized several years ago that it wasn't meeting consumers' needs in that regard. "We were seeing [customers] buy food at McDonald's and then go buy their beverages at 7-Eleven, or they'd go through a drive-through with the beverage already in their car," he said.

"It's a great opportunity for [McDonald's] to get incremental sales,"said Darren Tristano, exec VP at Technomic.

Source: adage.com

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Most RecentMost Recommended Comments (51)

recommend This comment thread is now closed
1
SoloXis
SoloXis

at 06:51 on June 11th, 2008

McD from Singapore. Yep that's a cup of coke.

Adding red bull is like pumping up the (already overloaded) calories of an average value meal. Health-wise, they still have a lot to improve on.

SoloXis has contributed a photo to this story.

michelle.sundvick
michelle.sundvick
flagged this story as Good Stuff

at 14:49 on June 9th, 2008

cynthia yoo, I like this story. It's good stuff.


haha this is exactly what McDonalds needs... to clog up their customers arteries and then speed up their hearts...

Nicole Billard
Nicole Billard
flagged this story as Good Stuff

at 16:37 on June 9th, 2008

Oh, for Pete's sake... this, plus the 4 year old shooting herself in Wal-Mart... is it any wonder North Americans get a bad rap over seas?

I agree with Michelle, maybe shock and disbelief in the news will make them second guess this move.

I like this story. It's good stuff.

PEP
PEP
flagged this story as Good Stuff

at 19:01 on June 9th, 2008

cynthia yoo, I like this story. It's good stuff, although McDonald's decision is disgusting stuff. Very disgusting stuff.

Barry Artiste
Barry Artiste
flagged this story as Good Stuff

at 21:30 on June 9th, 2008

cynthia yoo, I like this story. It's good stuff. Pretty soon they will start selling music CDs, clothing lines etc. So far removed to take away attention of their crappy food, and concentrate on brand marketing,

Why would you think they would put a monster playground in front of the restaurant? Cause they know adults stay away in drove, but also know young children, though moneyless, drive the economy.

Ever try and drive by a friggin Macdonald with kids in the car, and not hear the collective whines "But Dad I want their new toy"!! Notice it is nary a word about hunger? Just the damn Toy!

0
Barry Artiste
Barry Artiste

at 21:32 on June 9th, 2008

OOOOOOOOOOOOOOOOOOHHHHHHHHHHH, Thats a good retort, wish I had said that!

0
Smokey
Smokey

at 21:52 on June 9th, 2008

Is this an ad?  What happened to NowPublic?  I thought this was a news site?

0
Sanjay Jha
Sanjay Jha

at 23:09 on June 9th, 2008

Hi Smokey, This is not an ad. It is an interesting info. Cheers

0
j-No
j-No

at 13:46 on June 10th, 2008

this photo was from the Sotheby's contemporary art auction in NYC earlier this spring. I do not have the names of the artists who made the two paintings, but it is probably available from the Sotheby's website. I don't know if it was Sotheby's intention to accentuate the disgust factor of McD's cuisine, but if not, it was an fortuitous happenstance.

j-No has contributed a photo to this story.

0
nigelchatfield
nigelchatfield

at 14:55 on June 10th, 2008

Photo by Pauline Murphy.

Taken in Trenton, Georgia.

nigelchatfield has contributed a photo to this story.

0
Roaming Vegas
Roaming Vegas

at 15:11 on June 10th, 2008

Classic over reaction to absolutely nothing. Red Bull is available in just about every convenience store in the U.S. - so what if McDonald's or any one else wants to sell it?


This is a non-story if I ever saw one. Let's ask the troops in Iraq, the unemployed or the people losing their homes how they feel about MCD selling Red Bull. My guess - they couldn't care less.


0
nvsimpson
nvsimpson

at 15:49 on June 10th, 2008

nvsimpson has contributed a photo to this story.

0
René
René

at 16:45 on June 10th, 2008

Hey, watch it, Cynthia, Mickey Dee's is a very popular music/dance/bar in  Yuma, Arizona. the snowbirds love it. Designated drivers get free drinks, soft that is.

0
Barry Artiste
Barry Artiste

at 17:18 on June 10th, 2008

Boy, Who peed in your Cornflakes and Red Bull today?

0
Barry Artiste
Barry Artiste

at 17:19 on June 10th, 2008

Yeah, what Sanjay said!

0
ThiagoMartins
ThiagoMartins

at 18:13 on June 10th, 2008

This pic is from Brasília - Brazil.

ThiagoMartins has contributed a photo to this story.

austin27
austin27
flagged this story as Good Stuff

at 21:29 on June 10th, 2008

McD's is definitely evil.

0
jdeneut
jdeneut

at 00:01 on June 11th, 2008

Taken at the McDonald's near the Charles Bridge in Prague, Czech Republic. That's me, my grandmother, and my son, Jack Jr.

jdeneut has contributed a photo to this story.

0
travestees
travestees

at 00:42 on June 11th, 2008

Not usually a fan of McDonald's, (especially after 10.30 when they stop doing breakfast) but after 10 hours of driving I was delighted to see one in Fort William in Scotland. The unexpected beautiful blue sky and the yellow and red of the arches (with Ben Nevis just behind, not pictured) was simply a test for my new camera.
Here's the kicker. I had to go over to nearby Morrisons to get some Red Bull to keep me going over the next 4 hours to Dunvegan.

travestees has contributed a photo to this story.

0
Austin_Lee0502
Austin_Lee0502

at 01:55 on June 11th, 2008

the Golden Arch in a city of arches, what a match! Taken in Bologna, Italy

Austin_Lee0502 has contributed a photo to this story.

0
madirakshi
madirakshi

at 04:08 on June 11th, 2008

Shop at Wal-Mart in the toddler's section and you'll find that there already IS a clothing line, complete with the famous golden arches (tm)...  sad but true!

0
Kid Wrangler
Kid Wrangler

at 04:15 on June 11th, 2008

This is a McDonald's that was located in the town square of Kiev, Ukraine. I would have taken pictures of the inside also, but it wasn't allowed. As soon as they knew we were tourists they didn't like us, but we still enjoyed our meal. It tasted even better than American McDonald's

Kid Wrangler has contributed a photo to this story.

0
DrBear
DrBear

at 04:25 on June 11th, 2008

An original McDonald's sign from the 1950s still stands in Green Bay, Wis.

DrBear has contributed a photo to this story.

0
janelloshea
janelloshea

at 04:51 on June 11th, 2008

These photos were taken during breakfast when I was holidaying in Malaysia a couple of years back.

janelloshea has contributed a photo to this story.

0
ramozurc
ramozurc

at 06:34 on June 11th, 2008

Mcdonalds somewhere in Marikina City, Philippines.

ramozurc has contributed a photo to this story.

0
terrybain
terrybain

at 09:41 on June 11th, 2008

It's been some time since I grabbed this. Cool to see someone finds it interesting.

terrybain has contributed a photo to this story.

0
paintbetty
paintbetty

at 10:30 on June 11th, 2008

McDonalds on Las Vegas Blvd.

paintbetty has contributed a photo to this story.

0
gypsyjane
gypsyjane

at 10:32 on June 11th, 2008

I was traveling in Italy last summer and the McDonald's Sign with Pompeii under it just struck me as odd. I guess you can't escape the golden arches anywhere in the world.

gypsyjane has contributed a photo to this story.

0
oljoha
oljoha

at 13:01 on June 11th, 2008

I shot this picture at McD's in Raton, Colorado. Got to say I love my caffeine - just hold the sugar.

oljoha has contributed a photo to this story.

0
Nicole Billard
Nicole Billard

at 13:50 on June 11th, 2008

I think this is a valid point... I would say that it is something we should look into, as those people in the military, service and transportation industries, lower income families, etc are often the ones eating at MacDonalds. I bet they DO care.

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michelle.sundvick
First Flagged at 2:49 PM, Jun 9, 2008 by michelle.sundvick
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