Tech & Biz

Microsoft 'I'm a PC' Ads Were Created Using a Mac

by mtippett | September 21, 2008 at 11:17 am

263 views | 7 Recommendations | 2 comments

It is rare that you see a company pushed so far back on their heels as Microsoft. Apple's campaign to ridicule the PC and the spectacular failure of Vista has made Microsoft a bit of a laughing stock with the cool kids. So Microsoft is hitting back with a set of (very lame) ads dispelling the myth that a 'PC is not a stereotype'. To do this they have assembled a bizarre assortment of people who demonstrate the diversity of PC users by proclaiming that 'I'm a PC'. It might seem like a fine point but lining people up to claim that they are machines is not a great way to humanize your technology.

...Oh yeah, and it turns out the ads were made on - you guessed it - a Mac.

Turns out that phase two of the "I'm a PC " advertising counterattack against Apple was... created on a Mac. If Apple was smart, and I think they are, they'd have another Hodgeman ad making fun of this produced and in the can yesterday.