Tech & Biz

Microsoft to open retail stores. Here comes the Lemon Store!

by truthcaster | February 13, 2009 at 10:32 am

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Thank you! I’ll be here all week!

No really. News is that Microsoft will have retail stores.

John Biggs of CrunchGear reported yesterday that Microsoft is indeed opening retail stores. No information as to where these stores will be located

In a press release, Microsoft announced the hiring of David Porter as corporate VP of retail stores. It will be Porter’s call as to when , where and other specifics for the planned Microsoft branded retail stores.

According to arstechnica, plans for this effort were hatched in April 2008. Wait and see.

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mazevedo

at 11:03 on February 13th, 2009

I am sorry to Apple fans out there, but I am actually pretty excited as to what Microsoft can bring to the table.

David Porter, ex-Wal-Mart retail veteran, will join Microsoft as the corporate vice president of retail stores from 16th February. Porter, in the company's statement, said, "There are tremendous opportunities ahead for Microsoft to create a world-class shopping experience for its customers." Hence, it's clear that Microsoft wants to put Porter's retail experience to best use for their next retail venture.
Whether Microsoft likes it or not, a comparison with rival's, Apple's, retail store strategy is bound to happen. Apple's retail stores have highly trained sales staff, eye-catching store architecture, and their entire product line-up. Hence, the Microsoft retail store can also be expected to have trained sales staff and a variety of Microsoft-branded products.