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Microsoft’s Brilliant PR Strategy for Xbox 360: The Benefit of Untapped Social Environments
by dambridge | May 29, 2008 at 07:24 pm | 268 views | 5 comments
by Bouzz
Despite constant chiding and mockery from the masses, Microsoft continues to impress with their frequent mastery of marketing. However, it's their often surprisingly effective grasp of BOTH marketing and philanthropy that vaults them ahead of the competition. Sure, cynics (and I count myself among their ranks) will chalk this up as so much posturing but hey -- the kids still win.
Microsoft is teaming up with a charity foundation to deliver Xbox 360 kiosks to children’s hospitals across America. Each of these kiosks will come with games, movies and access to a private nationwide network that’ll allow hospitalized children to play or chat with one another.
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May 29, 2008 at 07:24 pm by dambridge, 268 views, 5 comments
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Comments (5)
at 19:26 on May 29th, 2008
What a great idea. Thanks for this.
at 19:32 on May 29th, 2008
dambridge, I like this story. It's good stuff.
This is a nice gesture despite the obvious marketing ploy.
at 01:47 on May 30th, 2008
Always good to hear positive news and just like you said, the kids still win.
I like this story. It's good stuff.
at 02:23 on May 30th, 2008
dambridge, I like this story. It's good stuff.
wish they could do such charity in africa and asia
at 02:32 on May 30th, 2008
dambridge, I like this story. It's good stuff.