Microsoft's Bing Continues to Gain Ground - Has A 2nd Good Week
Google enjoys a lions share of more than 50% while Microsoft still was struggling to reach double figures. However this all has started to change, atleast for the time being.
Bing has performed well in its opening week of launch and has continued to grow strong.
Microsoft Corp.'s new Bing search engine continued to gain market share in its second week of availability, said data tracker comScore Inc.
Microsoft now has a 12.1 % market share for the week June 8-12 in comparison to 9.1% of the month before it.
Microsoft continued to gain in two measures of the U.S. Internet-search market share. Microsoft's share of search results pages -- a measure of the intensity of search activity by online users -- rose to 12.1% between June 8 and June 12, from 11.3% a week earlier and 9.1% in the week before Bing's launch.
Microsoft also reached more searchers on the Internet during the second week of Bing, seeing its share of search penetration rise to 16.7% last week from 15.5% a week earlier, according to comScore.
It's still awfully early in the game, but Microsoft's Bing had a second good week, according to market share numbers released Wednesday by ComScore.
The search engine is up about 3 percentage points from where Microsoft was at pre-Bing in terms of both number of searchers and total query share. That represents another nearly 1 percentage point of share gain in both categories compared to its first week.