Microsoft's Black Friday and the Success of Xbox 360
Microsoft announced today that on Black Friday its Xbox 360 game console outsold Sony's PlayStation 3 at a 3 to 1 ratio. That record weekend of sales puts the 360 over 25 million systems sold worldwide, surpassing the sales of the original Xbox
Say what you will, but Microsoft clearly learned from the mistakes it made in the last console cycle. It gambled at launch that being the first one to market (a year before rival Sony) and with more cost effective components (DVD rather than Blu-ray), would give them an advantage. Since then, Microsoft has created a robust online community with significant sales of digital content (simple games and extra content of game discs) and a respectable digital media strategy (sales of video downloads, streaming Netflix). And with the wide support of developers, it continues to offer more titles than its competitors.