The Mouse Passes One Billion Sold :: Symblogogy (logi_10422_145379-1.wmv)

The Mouse Passes One Billion Sold

This is a campaign that is beginning to rival fast food giant, McDonald’s.

Announced during the same week the invention of the computer mouse turned forty, Logitech passes a milestone with shipment of its billionth mouse.

According to a report by Gartner Consulting, more than a billion people are currently using computers worldwide, with another billion expected to by 2014.

Since the development of the computer mouse in the late 1970s, Logitech has been the leading innovator in mouse technology.

In celebration of its billionth mouse, Logitech is launching a worldwide contest that invites people to follow the travels of this notable mouse, to be chronicled on Logitech's blog,

BLogitech at blog.logitech.com.

So, it all comes down to this … from humble beginnings as a block of wood, a button and movement tracking wheels hooked to a computer, to a blog entry at a mouse manufacturer’s website.

Happy birthday and happy billionth to you … Mouse!