MySpace and Google join forces

by Karenke4 | December 9, 2008 at 11:54 am

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MySpace joins forces with Google in its latest attempt to gain ground against rival social networking giant, Facebook Inc.

The alliance, unveiled late on Monday in Paris, builds upon MySpace’s seven-month-old effort to make it easier for the 127 million worldwide users of its online hangout to connect with their social circles while they’re at other Internet destinations.MySpace is trying to pull it off by making its login system, called “MySpaceID,” compatible with any Web site that wants to embrace it.

This is a big step for MySpace who has struggled to maintain members against the ever growing Facebook population. The partnership should benefit both companies, providing more visibility and user friendliness towards MySpace, while offering a new advertising platform for Google.