Myspace Claims 1 Million New Users in past Month
Myspace Bouncing Back? Myspace Says 'Yes'
Maybe Justin Timberlake really is bringing Myspace back. The floundering social network, jettisoned by all the cool kids in favor of Facebook, is claiming to have signed up a million new users in the past month.
That's right: apparently 1,000,000 people thought, "Hey, let's give this Myspace thing a(nother) try".
Myspace, as indicated earlier, is rebranding itself as a content site; it claims to out-Spotify Spotify, with 42 million songs available in the Myspace music player, as opposed to Spotify's 15 million.
Myspace has the advantage of actually working in more than 12 countries, unlike Spotify ("Not available in your country yet"). Spotify is now limiting the amount of music available to free-account members, and (for now) Myspace is not.
Before Myspace was a social network, it was a launchpad for musicians. Perhaps it's best for Myspace to leave the pokes to Facebook and get back to basics. However, Myspace has some bet-hedging Facebook integration.
News Corp. bought Myspace for $580 million in 2005... and ended up selling it for $35 million, after laying off half of the company's staff.
Myspace's screen puke contributed to its demise, and Facebook was the new kid on the block. Now, though, Facebook is no longer cool. Your mom is on it, your privacy is basically Mark Zuckerberg's toilet paper, and everyone's clicking cows.
IPO or no IPO, there's room for competition here.
The new owners, most notably pop star/actor Timberlake, have effectively stopped trying to compete with Facebook and other social sites, instead focusing on Myspace's superior platform for posting and listening to music.