MySpace Music makes UK debut in a bid to boost site's popularity
The website, which has been losing users over the last year in the UK, according to the latest Nielsen data, is actively repositioning itself as a site which provides entertainment content – around which people can socialise, as opposed to simply acting as a social network.
The UK arrival of MySpace Music has been highly anticipated since the beginning of 2009, and sees the News Corp-owned company today launch an advertising supported music and video streaming service.
MySpace Music is co-owned by the four major music labels: EMI, Sony BMG, Universal Music Group and Warner Music Group. It also has commercial arrangements in place with the major independent labels and the Performing Rights Society - which represents 65,000 of the UK’s songwriters, composers and music publishers.
MySpace Music’s president, Courtney Holt, said that there would be millions of tracks available to stream, but declined to name a specific figure – as well as 10s of thousands of music videos provided by the labels. There will also be original video content available, which will be generated by MySpace, as well as any video material uploaded by artists to their personal MySpace profile pages.
People love content, whether music or games. But I doubt MySpace's ability to turns things around in the short-term as its interface is poor, the music player needs to be upgraded, and there are better sites that provides the same services. They need to do something different rather than pander to a specific region to improve their rating. I don't think it will work.