MySpace Signs Deal to Aim Its Content for Overseas TV

Positioning the social network as a breeding ground for television series, MySpace has signed a deal with a British-based production firm, ShineReveille International, to distribute its video content overseas.

MySpace, which counts 110 million members and is owned by the News Corporation, has increasingly sought to be seen as a destination for original content and in a news release on Thursday, the company called itself “Hollywood’s digital playground.”

ShineReveille International, the distribution arm of the Shine Group, has brokered the international format rights to hit shows including “The Biggest Loser” and “Are You Smarter Than a Fifth Grader?”

“We’re very excited to see how the shows on online platforms can transfer to television,” Alex Mahon, the president of the Shine Group, said.