Net Neutrality: Google Denies Verizon Deal
Google Reaffirms Commitment to Net Neutrality
The New York Times reported that Google and Verizon were reaching an agreement by which Verizon would be free to charge content creators for speedier delivery. Google denies this, saying that it is commited to net neutrality.
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It's no secret, though, that Google has been in talks with Verizon and other ISPs about the future of web traffic- Google is denying that it has offered to pay for traffic delivery priority.
What is Net Neutrality?
Net neutrality refers to an environment in which content creators, from news outlets to bloggers, have access to the same Internet delivery infrastructure, and the end user's experience is dictated by the speed of his or her connection, and not the whim of the ISP.
Opponents of net neutrality would allow ISPs (such as Verizon, Comcast and Rogers) to essencially carve up the Internet between them, charging extra for faster delivery, thus tilting the playing field in favor of those with deep pockets: bear in mind that pageload time also affects search-index ranking along with page performance.
People close to the negotiations who were not authorized to speak publicly about them said an agreement could be reached as soon as next week. If completed, Google, whose Android operating system powers many Verizon wireless phones, would agree not to challenge Verizon’s ability to manage its broadband Internet network as it pleased.
"The New York Times is quite simply wrong," wrote Mistique Cano, a Google spokesman, in an e-mail. "We have not had any conversations with Verizon about paying for carriage of Google traffic. We remain as committed as we always have been to an open Internet."
In the USA, the FCC actually lacks the authority to prevent ISPs from selectively throttling web traffic; ISPs have been vigorously opposing any move towards legislated net neutrality, as such a ruling would prevent them (the ISPs) from essentially making money twice from the same traffic delivery event.