New Age of Cable Retail: SMS TXT to Purchase - from GTBP.org

Watch out parents of teenagers, you already made the step to the unlimited texting plan from your mobile phone providers, now your kids can purchase products with a text message.  No longer do they need to sit, watch, and call into QVC cable retail program, you can get SMS text messages from QVC when items go on sale and simply reply to purchase.  How cool is that Dad?  Just wait till you get that next mobile phone bill, it might include a new 2 ct. diamond ring.  That’s right, if you thought texting was addictive, just add a mall to it and see what happens.

This week QVC launched a new mobile marketing system with text purchasing.  QVC teamed up with a new emerging leader in the mobile commerce space, QWASI, Inc.   The following is from the press release.

 

One of the world’s largest multimedia retailers, QVC taps into the power of mCommerce with Catamo, the only platform that combines mobile marketing with text ordering together in one complete application suite. CataMo is the only solution available that allows retailers to market directly to customers via SMS (text messaging) and enables customers to order via text message on their cell phones. 

 

Customers can now purchase products from QVC by sending a text message with the item number to QVC’s shortcode – QVCGO (78246). The on-air item can be bought with a quick text message. Consumers receive information on the item and can easily reply-to-buy the item as well as receive confirmation on their cell phone.

 

QWASI provides retailers of all sizes the means of driving in-store traffic, increasing order size, building customer loyalty, improving communication and reaching new customers through an interactive mobile ordering solution. The CataMo mCommerce platform makes it easy for catalogers, ecommerce, retailers and brick-and-mortar companies to quickly realize the benefits of mobile through measurable mobile marketing campaigns.

 

“We’re excited to announce our addition of QVC to the QWASI CataMo mCommerce platform. With world-class customer service and expansive breadth of product, QVC will use CataMo to reach their mobile consumers,” says David Geipel, COO and Co-Founder of QWASI, Inc.

 

“It’s an honor to be working with QVC and their team. QWASI brings a fresh approach to mobile marketing uncovering the benefits of mobile technology for our clients so they can maximize revenue using the mobile channel.”

 

"With the launch of QVC's mobile services, we're continuing to deliver our customers an enhanced shopping experience. They can now virtually shop QVC anywhere, at any time," said QVC's Senior Vice President of Platforms and Broadcast Technology Bob Myers. "Once registered with the service, our customers can purchase an item in just two text messages, making shopping even more fast and convenient than ever."

 

“Our focus on assisting clients with rapidly mastering emerging technologies that lead to additional markets, revenue and efficiencies, helps to maintain our clients competitive advantage in a rapidly changing fluid economy, and this expertise adds real dollars to our clients bottom line, which of course is good for everyone,” adds Leon Samuel President of the QWASI Group of companies.

 

Since 2004, QWASI has been providing mobile solutions including mobile marketing, mobile search, chat and other interactive mobile platforms to Fortune 1000 clients in industries such as eCommerce, Financial Services, Real Estate and Enterprise Communications. The company has received multiple awards for its CellSigns services from Inman News and the NAA (Newspaper Association of America).

 

QWASI CONTACT

Christy Gunkle, QWASI, 610-504-6050, cgunkle@cellsigns.com