New BlackBerry Makes Its Official Debut

by Rob Walker | May 12, 2008 at 02:57 pm | 251 views | 1 comment

Hot on the heels of Roger's announcement that they would be the official carrier for the iPhone in Canada, comes Research in Motion's new BlackBerry Bold.

It is the Blackberry's first major volley back at Apple after the launch of the iPhone last year, and boasts most of the same capabilities, like full video, text and email, web surfing, etc.

Of course it's still not quite as pretty and touch sensitive as the iPhone, but it's a step in the right direction.

World: Say hello to the RIM BlackBerry Bold. *Cue dramatic music.*

You may know it as the RIM BlackBerry 9000, but on Sunday, Research In Motion officially took the wraps off the highly anticipated smartphone, complete with a new name. The "Bold" is in reference to the smartphone's gorgeous display, but it's also bold in that it represents a number of new moves for the company. Oh, BlackBerry Bold, how do we love thee? Let us count the ways.

The bold and the beautiful
As we just mentioned, the device gets its name from its screen. The BlackBerry Bold features a half-VGA (480x320 pixel resolution) and a 65,000-color display. During some initial product testing, research group participants repeatedly called the screen "bold" and "brilliant." The Brilliant moniker didn't really jibe with the company, thus the BlackBerry Bold was born.

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datadave

at 06:25 on May 13th, 2008

Bold and Bright display - now with HSDPA and wifi this will please European users who travel into Japan who have had to hold onto their old 8700 units.

datadave has contributed a photo to this story.