NP Rank:
New Glenn Beck Website,'The Blaze' A Shot At Alex Jones?
New Glenn Beck Website, The Blaze: The War For Libertarian Audience, Glenn Beck vs Alex Jones
Glenn Beck has launched a new website called The Blaze hoping to expand his reach catering to a remarkably large Internet audience.
Indeed, Glenn Beck understands that his popularity on Fox is underpinned by a vast online audience that will dip into his radio and TV programs - and likely, The Blaze, will further cement those cross media platform relationships with his audience.
Which brings us to Alex Jones - the hyper-independent TV and radio prognosticator who has built a remarkable media empire of his own, without the backing of mainstream media outlets.
Both Alex Jones and Glenn Beck are immensely popular with a certain audiences - call those audiences Libertarian, call them rabidly anti-government, call them fiercely independent, call them wacko.
The point is The Blaze is seeking those audiences. Glenn Beck's main site is Glenn Beck dot com and the main site for Alex Jones is Infowars.
Here is a graphic comparing traffic in unique visitors between Infowars and Glenn Beck dot com.
In general Glenn Beck draws more traffic but look at the growth in unique visitors for Alex Jones' Infowars - impressive to say the least.
Now, the statistics from Compete dot com are not as accurate as the analytics packages the sites use to measure their own traffic but they do show a trend; Alex Jones' audience is growing faster than Glenn Beck's. Plus, Alex Jones also has a more video focused platform called Prison Planet and few other sites in his family of web properties. Glenn Beck needed to beef his online reach. He now has his online university and newsletter Insider Extreme and now he has The Blaze. And he launches micro-sites as needed such as the recent one for his Restoring Honor To America Rally.
It seems there is an unannounced war for ownership of the right-wing libertarian audiences between Glenn Beck and Alex Jones.
Both have similar strategies - Create a network of sites with multiple media formats and harness a large vocal, increasingly angry libertarian audience.
Alex Jones is deeply embedded in online culture in a way that makes Glenn Beck seem like an interloper. But Glenn Beck has the power of Fox driving his content.
Alex Jones has called out Glenn Beck in the past. In an open letter in 2009 to Glenn Beck Alex Jones said,
It cannot be denied that you – Glenn Beck – are an extremely talented radio and television host and you have a magnetism and a proficiency of public speaking that draws people in and maintains their interest. However, being a novice history buff I am also painfully aware of the fact that Benedict Arnold was, like you, a talented individual – he was also a traitor.
Alex Jones believes Glenn Beck is more of Neocon than a true conservative. And for that hard core libertarian audience authenticity is paramount - Alex Jones (rightly or wrongly) is perceived to be more authentic than Glenn Beck.
So in the short term The Blaze and the associated Glenn Beck online properties may indeed cause some sparks but in the long run Alex Jones and Infowars and his stable of sites, may in fact be The Blaze that turns into a raging inferno.
On the flip side, Glenn Beck has an undeniable appeal - albeit often wrong headed and downright dangerous. His rantings make him a latter day Howard Beale (Peter Finch in the 1976 classic Network) a "mad prophet of the airwaves."
And so while Glenn Beck expands his online presence the final determinant of the success of The Blaze way well be Fox itself.
The network is unashamedly right wing, the question is will they take a cue of Beck and go even further down that path? If Glenn Beck is to deliver the Alex Jones audience (there likely is a crossover there already)to Fox he has to reclaim his right wing authenticity.
Whatever the outcome the launch of The Blaze signifies an chapter in the online battle for the hearts, wallets, and attention of right-wing audiences.
NowPublic on Facebook
Most Recommended Comment
Crowd Power
-
NowPublic Staff
Vancouver, Canada
Recommendations (13)
-
Jordan Yerman
Vancouver, British Columbia, Canada -
Karen Hatter
Philadelphia, Pennsylvania, United States 
Anonymous user





Most RecentMost Recommended Comments (20)
at 10:46 on August 31st, 2010
Beck already has Fox News- why does he need a separate site as well?
at 13:29 on September 1st, 2010
The ability to spread more extreme fascist propaganda than he can do ON TAPE .... and be far more destructive to America.Have no doubt he is a well placed Elitist Fascist.
at 11:00 on August 31st, 2010
The Glenn Beck fox news website is essentially a few information pages. Glenn Beck dot com seems to be owned by Beck and therefore he can make money off of it, more sites = more money.
at 14:30 on August 31st, 2010
Alex Jones is a sellout just like Glenn Beck. There's not a dime's worth of difference in their traitorous-ness.
Copy and paste the following youtube link into your address bar and check out how Alex unabashedly sells his followers out:
www.youtube.com/watch?v=eloxgZITXsY
at 17:49 on September 3rd, 2010
Weak. I'm just as as apt as the next to consider evidence that Jones is a sellout. This isn't it.
at 16:12 on August 31st, 2010
Of course, Beck ripped his whole act off of Jones, who for all his flaws, has taken a front line over the years in pointing out the sell-out that Fox are. Not as much perhaps as the wonderful Robert Greenwald and his crew. Beck's own recent smear against Greenwald's community are that they are ‘anti-immigration’ when in fact they are ‘anti-illegal immigration’. If Beck really prefers to invoke lies and hate in the name of public audience, he richly deserves the debagging he's going to get.
at 06:02 on September 1st, 2010
I deeply pity the country that has to choose between these two factually challenged dweebs. Check out this link here. This sorts out Jones you dont need to travel to far to find much more crap on Beck. www.ctka.net/2010/coogan_ajones_pt1.html
at 13:32 on September 1st, 2010
Mark - if you are outside of America - please pray for us.The county is sliding into neo-fascism and Beck is the well payed mouthpiece.Have no doubt that he is the front for some very wealthy individuals that want a theocracy in America --- and will be pushing for Mormonism to be it's state religion, but will be happy to spread Christianism and install that to keep the masses voting in corrupt internationalists who have destroyed America in two short decades.
at 09:10 on September 2nd, 2010
If you want to dupe people into thinking you actually have a brain, try using a spell-checker. It's "paid" not "payed".
at 20:05 on September 5th, 2010
Actually 'payed' is also applicable.Yours An English speaker from the UK.ps. Glenn Beck is a nutcase
at 18:19 on September 3rd, 2010
Get a grib. Too much empashsis on "facts". Facts, like reality, are plastic. If one were to listen to Alex Jones as the preminent authority on historical fact, he/she is hopelessly lost to the truth at the outset. Alex Jones is by no means an absolute authority on facts. Nor is ctka.net. However, I have heard Alex Jones profess that his listeners should research the facts themselves. Perhaps they will discover he is human and not all knowning.
at 01:29 on October 21st, 2010
Man oh man I have to be concerned about people that say 'Facts like reality are plastic' no. Some facts change with a better understanding and some facts you cannot escape. But by far the worst type of 'facts' are BS ones touted as fact ot truth by over enthusiastic show ponies. CTKA has never professed to be in charge of all the facts. But their work is peer reviewed and checked for accuracy by at least two or three people before anything makes it there. Unlike Alex Jones's rubbish. The truth is difficult thing to ascertain. But Jones is a mess. I'd take CTKA over anything he ever says. Furthermore Jones is a gross hypocrite one minute he's saying he doesn't know it all but the next he's hawking bollocks like Jason Bermas's awful NWO video and ranting for donations so as he can go on speaking the truth. His truths are so ridden with errors and falsehoods they melt like plastic.
at 07:59 on September 1st, 2010
Alex jones is a hack, as his ratings fall and he looses radio stations and followers he goes more into trying to defame others instead of practicing what he preaches which is truth in news. he is an instigater of hate and riotousness
at 20:08 on September 5th, 2010
He's got many millions of listeners around the word, whereas Beck is unknown outside your borders. Don't think so? well zoom over to a site like Yukou.com in China and search Obama Deception etc..... its all there!
at 20:09 on September 5th, 2010
Jones is listened to by millions worldwide, whereas as nobody has got a clue who Berk is.
at 01:35 on September 3rd, 2010
After listening to Alex Jones it seems incredible that any one with an ounce of sense could take this man seriously, he preys on the fears of people and obviously profits financially from doing so and unfortunately we are living in challenging times where there are many who actually cling onto the half truths and negative scenarios that this man conjures up bring back balanced views
at 04:04 on September 7th, 2010
At least they are willing to stick their necks out there to bring up points that most people avoid. They both challange the authorities and somewhat get the people to start thinking and not just sit around while the powerful dictate and control all of us. We need to start standing up. That is what I want to do.
at 10:48 on September 7th, 2010
Yeah, more Beck, more Limbaugh and more Hannity! Right on -USA first, last, only and always! Also go Ann Coulter and Laura Ingram. Two very intelligent, interesting women. My dream government is Jeb Bush, Pres. and the above mentioned in various cabinet positions.
at 20:35 on October 5th, 2010
That Glenn Beck-Donald Duck video doing the rounds is pretty good. I've linked into this page introducing my comic strip, Beck Vs Jones, andyluke.livejournal.com/310241.html - as part of the "Hold the Phones, It's Alex Jones" series. Treats.
at 22:29 on November 20th, 2010
Alex Jones may be an ego-centric conspiracy nut, but much (if not all) of the info he provides is sadly true. The vision of Aldous Huxley's Brave New World is indeed coming to pass. We the common folk are slaves to the evil beast, whether we know it or not. Think of a past grinning George W. Bush, as he relentlessly drove us into a senseless war (Iraq) which never should have occurred, and all in the name of greed. And now we have Barak Hussein Obama, whom is only driving us deeper into economic woes, with all his obvious lies (broken promises). And our struggling flight school business is being vacuumed by greedy government organizations. Being a Christian, I see many chilling parallels with ancient biblical prophecy. This world is DOOMED, and the only future hope lies in Christ. But most won't believe, as the world has blinded them. I know because I was once blinded myself, laying my hope in this corrupt world.