New Media Venture Turns Bloggers Into Print Journalists

As old media races to catch up with the Web and figure out how to successfully monetize print content online, one publication is taking a drastically different approach: web to print.

The Printed Blog, a startup founded and funded by former business productivity software entrepreneur Joshua Karp, is launching a twice-daily free print newspaper in cities across the country aggregating localized blog posts.

“Why hasn’t anyone tried to take the best content and bring it offline?” said Karp, who thinks print media is far from dying. 

“[For] people around the world, who need to and want to consume information, whether it be in developing countries or emerging countries, newsprint is still going to be a main mechanism for information for years to come,” he said.

The hope is that the hyperlocal content will attract local advertisers who can spend less to reach out to their target audience.  Ads are relatively cheap in comparison ($15-$25) and the paper has already lined up a number of Chicago-based businesses for its debut. It will also host classified ads.