New Report Shows Huge Shift in Sentiment for the Retail Sector

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The positive jobs report last week and the revision for the previous months might be leading the latest sentiment numbers in the retail sector. A study just came out from BDO USA, LLP, stating that chief marketing officers (CMOs) surveyed within the retail sector expect a 3.7% increase in comparable sales this holiday season.

This represents the largest comparable sales increase since 2007. In comparison, the CMOs within the retail sector expected a decline of -2.7% for the 2008 holiday season, and in 2009, they only expected a small 1.6% increase. Clearly, the market sentiment for the retail sector has increased substantially over the last couple of years. (Source: “U.S. Retailers Forecast 3.7% Increase in Holiday Comparable Store Sales,” BDO, November 5, 2012.)

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