New Yorkers travel 200 miles in mobile marketing hunt campaign!

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location-based treasure hunt app - Dreamwalk

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uploaded by Animatix

As location-based mobile marketing apps such as Foursquare, Gowalla and Booya gain more and more traction (and investment dollars) the real potential of the humble smart phone as a marketing tool becomes more and more apparent. With millions of users 'checking in' with their app of choice.every day, it is not hard to see where the marketing industry is headed.

The true power of location-based marketing apps was recently demonstrated in a campaign run on the DreamWalk app, which had hundreds of users in a frenzy, frantically trying to solve clues in search of hidden gold iPods. One such iPod was found by a New Yorker who traveled over 200 miles to Boston in search of the treasure, as reported on the DreamWalk Facebook page.

If this type of reaction is a sign of things to come, location-based services may be set to revolutionize an industry. One thing is for sure, marketers and consumers alike, have an exciting new world ahead of them.