No One Really Wants to be #1 on Google
That’s right, I said it. No one really wants to be #1 on Google and anyone who thinks this is the end game is not seeing the bigger picture. Businesses want to be #1 on Google because they associate increased revenue to being #1 on Google. So what if there are ways other than traditional SEO (Search Engine Optimization), keywords, and AdWords to rank higher on Google, Yahoo, MSN, and other search engines?
Google search is simply one path to the one goal that we all have…increased profits. Here are a few other ways to increase your search results, generate more leads, and make more money.
- Integrate a blog into your website - a blog that you update regularly with relevant content can be a tremendous help in improving your search results, engaging your target market, and establishing your company as a resource in your industry. Don’t think you have to post a certain # of times a week, just be consistent and provide content that is relevant to your industry. Don’t post for the sake of posting or it could have a negative effect. Here are a couple great places to start: WordPress and Tumblr
- Have a strong, and active, social media presence – Google loves Twitter, YouTube, Facebook, LinkedIn, etc and if you don’t have an active account with each you need to get one. Signing up is quick and simple and there are even ways to connect accounts, including your blog, so you don’t have to update each account separately. The key here is listening to your target audience so you know what they want and what they think of you. Twitter Search in particular is the perfect “fly on the wall” opportunity. Facebook and LinkedIn are both opt-in systems so if used properly they can become your most targeted audience.
- Develop Links – Remember, links back to your site on other high-ranking sites will improve your page rank. You can develop this strategy in a number of ways – here’s a couple. (1) Publish an interesting, relevant, and regularly active blog and make sure people know about it. The more people that link to it the better. (2) Read other peoples blogs and articles and post comments. Most systems will ask for your web address so this is a great opportunity to share your wisdom, and link, to other audiences. Who knows, if they like what you have to say they might become your audience. Word of warning – do not post BS comments. There are a lot of spammers that do and they all suck.
Leave a comment and share your words of wisdom.
Yours in service,