Obama 2012 Campaign Joins Tumblr
Obama-Biden 2012 Joins Tumblr as Hipsters Scream in Anguish
Did you hear that? That was the sound of a thousand hipsters screaming. They scream because Tumblr is officially played out*.
When a presidential campaign joins a content management system once thought of as "cool", we have to start looking for a new adjective.
You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012. Share the latest chart you saw that made you go “woah.”
Uh, dude. People will be sharing a lot more than that.
I hope the Obama Tumblr Moderation Team (OTMT) is okay with wading through goopy, humid swamps of NSFW freakiness that goes from O_o to ಠ_ಠ to >_<. (OTMT: if you are, are you hiring?).
There will be trolls among you: this we know.
I bet OTMT already got about 472 posts calling someone/something "retarted". Or comparing someone/something to Hitler, never mind the more nuanced trolling techniques, such as concern trolling. Google it. Actually, please don't.
As when Oprah joined Twitter, watch for a kazillion new tumblrs with one post. Wait, that describes most of the existing tumblrs. Including one of mine. Never mind.
The embrace of Tumblr is inevitable, really: it's incredibly easy to use, though discoverability is a bit iffy. My prediction: when it comes to Tumblr traffic, Obama 2012 will not surpass Hungover Owls.
(*True hipsters will tell you that Tumblr was played out in 2009, when major political parties realized that it existed)