Online Advertising Could Reach $400 Billion in 5 Years: Google
If you thought the online advertising industry was a big business, you'd be mistaken if you compared it to the offline advertising industry. Combined, these industries rake in $800 billion a year worldwide, yet online advertising only makes up less than $100 billion of the total. According to Google Inc (NASDAQ:GOOG) Chief Business Officer Nikesh Arora, offline advertisers will become increasingly more comfortable with online advertising, resulting in hundreds of billions of dollars of ad money shifting online. Five years from now, Arora believes there's a "reasonable probability" that over 50% of total advertising spending goes online. To say that Google Inc (NASDAQ:GOOG) is in great position to benefit would be an understatement.
A big catalyst In order to convince the marketing world that online advertising will one day make up the lion's share of advertising budgets, something powerful needs to come along for advertisers to take notice.
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