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Online Spending Doubles for Pre-Christmas Weekend
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by Jordan Yerman | December 25, 2008 at 05:07 am
74 views | 5 Recommendations | 3 comments
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While brick-and-mortar stores have not had the best time of it, online shopping in the US has doubled during the pre-Christmas Weekend.
Are these gift purchases, though, or stuff for the shoppers themselves? Shipping-wise, four days is cutting it pretty fine...
However, one weekend notwithstanding, overall online sales this season are down, between lower prices and fewer shoppers throughout the main gift-buying season.
The latest online retail spending report released by ComScore Tuesday shows that consumers last weekend spent almost double what they spent on the corresponding weekend before Christmas last year. U.S. consumers online spent $677 million last weekend, December 20 and 21, compared to $341 million the weekend before Christmas in 2007, which was December 22 and 23.
The firm said online spending for the first 49 days of the critical November-December gift-buying period fell 1% to $24.03 billion compared to $24.15 billion over the same period last year.
Meanwhile, the shopping blitz is expected to continue into Christmas Day in the UK:
Many High Street stores, including John Lewis and Marks & Spencer, have already begun sales on their web-sites.
Marks & Spencer will launch its online sale on Christmas Day, offering savings of up to 50% across most of its departments.
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Most RecentMost Recommended Comments (3)
at 05:15 on December 25th, 2008
I wonder how many job will be lost if this trend goes on? Eventually the online stores after witnessing a boom should then be in decline again due to to many people being with out work.
at 06:11 on December 25th, 2008
My own (totally unqualified) theory is that the online shopping spike follows some brick-and-mortar deal-hunting: people saw what they wanted in person, and then shopped online until they found it for less money.
at 06:37 on December 25th, 2008
That would make sense, So only window shopping and then on line. What will they do once they are no more stores to window shop? I know, it is all theory though for now.