Orange to Sell iPhone in UK

by Jordan Yerman | September 29, 2009 at 12:57 pm
113 views | 4 Recommendations | 1 comment

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O2 is about to lose its iPhone exclusivity in the UK, as Orange is set to begin selling the iPhone before the end of 2009. Orange has not yet commented on how its iPhone service will differ from O2's, but one analyst says that we shouldn't expect a price war.

U.K. customers shouldn't expect a price war between O2 and Orange when the phone is launched, according to Carolina Milanesi, research director at Gartner. The launch of the iPhone, with multiple carriers, in other countries has showed that the operators stay close to each other when it comes to pricing, she said.
If nothing else, it's a retention tool for Orange, to keep its customers from jumping ship to O2, though if nothing else Orange should consider waging its battle on the data-plan front.

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